Let your memories live, forever.
An interesting start-up idea for a biographical online platform, offering a private and secure space for obituaries, memories, photos and moments of our beloved that have passed, intrigued me from the first pitch. The specifics were quickly sorted and I got to hop to the creative lead of the project.
Visual brand identities being my most favourite projects I was ecstatic to design with the aim for a modern classic. The choice of typography, colour schemes and finally the logomark were presented to other founding members and developed in collaboration with their expertise in sales, code and finance.
Along with the visual brand identity, the project involved a great, if not greater, deal of responsive UI and, consequently, UX design. The vastness of the project took me by surprise despite extensive research and preparation. Yet I found this type of designing like an immersive puzzle, with nodes to connect one piece to another. Mesmerising problems were discussed and solved together with the web developer.
Various presentation materials ranging from Power Points to business cards and posters were designed at demand, not to forget about the QR stickers that would allow users to access a certain profile on their devices.
