Spritz the brand!
The name and interior of the Lappeenranta-based fusion restaurant were already in place, leaving us the challenge of building a complementing and enhancing visual and communicative brand identity.
The client already had a strong vision for the visuals, to which we brought edge, depth, clarity, and linearity. Along with the rasterized images, the snappy utterances also act as their own visual elements.
Opening Campaign Design
The opening was heavily marketed locally, brightening the milieu with contemporary graphics and radiant colours that especially the digital outdoor screens served spectaculartly. In addition to outdoor and digital marketing, Como conquered the front page of the local Etelä-Saimaa newspaper in its whole glory of orange, rasters and clever puns. Reaching the desired outcome, the campaign brought herds of satisfied customers to the restaurant.
